How to Limit Ad Tracking on iPhone/iPad in iOS 11

Sometimes feel like your iPhone or iPad is watching you and tracking you across the apps? Here in this quick tip we’ll show you how to limit the ad tracking on your iPhone/iPad in iOS 11.

By Joy Taylor | Posted on: Jan. 04, 2018, Last Updated: Sep. 11, 2019

Found that some advertisements you received within apps are just exactly the sort of things you’d like to purchase? Actually, Apple’s advertising system is able to track you across the apps on iPhone/iPad when you sign in with your Apple ID, assigning with an Advertising Identifier. It can collect relevant data from your iPhone/iPad and then show you more personalized interest-based ads.

All your activities or information can be noticed and recorded by Apple’s advertising system, for example your age, location, movies you’ve watched, TV shows you’re following, e-books you’ve read and etc. Sometimes it can be annoying and unsafe and you may want to protect your privacy immediately. Here we’ll show you how to enable limit ad tracking on iPhone/iPad in iOS 11.

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How to Enable Limit Ad Tracking on iPhone/iPad in iOS 11

Before the start, you need to know that turning off ad tracking doesn’t mean switching all advertising on your device, which means you’ll also receive the same number of ads but they are much less relevant. Let’s follow the steps below:

Step 1 Launch Settings app on your iPhone/iPad > tap on Privacy.

Step 2  Scroll down on the screen and tap on Advertising > toggle on the switch next to Limit Ad Tracking.

How to Enable Limit Ad Tracking on iPhone/iPad

How to Enable Limit Ad Tracking on iPhone/iPad

How to Disable Location-based Ads on iPhone/iPad

There are a number of ads showing on your iPhone or iPad are based on your current location, for example, the coffee shop near your office or a restaurant next to your apartment. To stop seeing them, you can turn off it on your device.

Step 1  Open Settings app on your iPhone/iPad > tap on Privacy.

Step 2  Go to Location Services > scroll down and tap on System Services > toggle off the switch next to Location-Based iAds.

How to Clear Tracked Data on iPhone/iPad in iOS 11

Want to remove all your private data that has been tracked by Apple? Here we’ll show you how to clear all your tracked data on iPhone/iPad.

Step 1  Open Settings app > tap on Privacy.

Step 2 Scroll down and tap Advertising > Reset Advertising Identifier > tap on Reset Advertising Identifier when prompted.

Bonus Tip to Fix iOS Data Disappeared from iPhone

There are always some users complaining that iOS data missing or disappeared from their new iPhone 8 (Plus) or iPhone X in iOS 11. Though you might have made iTunes/iCloud backup for your iPhone, restoring with backup means erasing everything on your device. So here you can try PhoneRescue for iOS to help you recover lost/deleted iOS data from iPhone without any data removing.

How to Recover Lost iOS Data on iPhone in iOS 11

How to Recover Lost iOS Data on iPhone in iOS 11

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The Bottom Line

Isn’t it easy to enable Limit Ad Tracking on iPhone or iPad? And you can also turn off the Location-Based iAds to protect your private information. If you have any questions or suggestions, please feel free to leave your comment below.

Joy Taylor

Member of iMobie team as well as an Apple fan, love to help more users solve various types of iPhone related issues.

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